I am looking at different ranges of horror DVD covers to see the codes and conventions and if this was enforced in every one.
What I have noticed in these DVD horror covers, is that the most common colour is red. This may be part of the codes and conventions of a horror movie genre because red symbolises blood gore and death, which are most themes in horror films. The other colour is black is also common which makes it an enigma code to the genre narrative. This is because this causes mystery in the narrative; black evokes darkness and darkness causes mystery in the narrative.
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